Hot Takes with Hannah Holt: Stop Niching!

“YoU nEeD to NiChE.” 🙅🏻‍♀️ NURRR. We’re sick of hearing this advice!

When you’re first starting out, or when you’re ready to add or pivot your services, the whole “you need to be niching” thing is just NOT gonna work.

You’re a multi-faceted artist and business owner! You owe it to yourself to create what you want to create, and explore what you’re curious about. You deserve the opportunity to have multiple streams of income. You and your art should be able to reach new audiences.

Alex and Hannah discuss the reasons why it’s beneficial to diversify and stay open to different opportunities and art forms. 

So throw that spaghetti at the wall. 🍝 Figure out what brings YOU joy, and what feels right for YOUR business and life.

Link: Elizabeth Gilbert, The Curiosity Driven Life

Transcript

Hi everyone! Welcome back to Keeping Up With The Calligraphers. Almost didn't know how to say our name. This is Alex with Signs or Lives here with...

This is Hannah with now Tallymark Studio.

Ooh, okay, we already got our first big announcement out of the way, because I feel like five seconds ago Hannah was like, I have things to say, then now. Okay, so is that one of the announcements?

That's one of the big announcements. As of this podcast being released, I will have launched my new brand, business name, et cetera. I have shifted from Tallymark Calligraphy to Tallymark Studio, which is actually like an excellent lead-in into what we're talking about today. So, it's just kind of a happy accident with that. But yeah, launched the brand, super excited, been working on it for a very long time and finally everything came together and we've launched. Tallymark Studio, I wanted to expand my services a little so I just wanted to change the name so that we could give the brand like room to grow and room to like do all the things that I like doing. I'm very excited.

Yeah, fuck yeah.

Oh my gosh, I'm excited. I feel like honored that you're sharing it here. amazing. Okay, so for any of you who are new here to either Keeping Up With The Calligraphers or this sub-series. Hannah and I do this little sub-series in Keeping Up With The Calligraphers, a podcast for event artists that are trying to improve their skills, their workflow, their business models, etcetera. And we're doing a little hot takes series where we talk about things related to event calligraphy, event art, event things, but aren't specifically those things, right? Like we're not really educating you on stuff.

Right. We’re talking industry, trying about topics, things that people are talking about.

100 % yeah. So it's a fun miniseries. The goal is to start conversations, bring different perspectives to the table, do it in a loving way. And as always, there's no one way to live your life or to run your business. And that's why we're chatting, you know? Different, my God, I want to say different strokes for different folks, but I'm like, is that like us? How old am I? I don't know.

I just had like a 70 year old just go through my body. I guess I've been hanging out with old people. I don't know. That was weird. Hannah, what have you been up to other than this launch? I feel like you've been up to a lot.

I love it. I've been up to everything. Here we are, end-ish of April. March was crazy. Beginning of April was crazy. Work-wise, it was a lot of commissions. I was doing a ton of commissions, a lot of stuff in-house – place cards, letters, know, weddings, specialties, bedazzling. I've done some bedazzling. Don't recommend it. Or at least like charge a million dollars for it. takes so long. So a lot of in-studio stuff, which I like because I get to do it on my own time and kind of like chill and just throw some TV on and do whatever. So for me, that's a good flow. It just makes it busy. Also trying to get some murals going. I've got one that is going up shortly. friend of mine has some space and she's looking to put some paint on it. So ⁓ whatever I wanted. And so it's kind of like a, this is like a portfolio building opportunity, which I'm super stoked on. I get to do whatever I want, my style, my colors, whatever. So that'll be a fun learning opportunity and thing. Life business wise, launching the new brand.

Ok, so I launched the new brand. I'm super excited about that, excited for what's going to come from it. The big reason of getting it started is because your girl is relocating to the East Coast, which is my other big news that by this time I will have already announced. My husband and I have purchased a house and we are moving to Baltimore, Maryland. It's happening. We bought a house.

Wait, you like purchase purchase? Oh my god, I was literally gonna be like, wait, okay, we're in Baltimore, because for anyone who doesn't know, I used to live in Baltimore, as well as on the outskirts of Baltimore for 10 years, so where?

Yeah, so for my East Coast Baltimore people, I'll be living kind of in the Hamilton region. It's like Northeast Baltimore. Yeah, we're super excited. We found a house that's within our budget in a great neighborhood. We're really excited. That's where my family's from. I'm from Baltimore City. And so we are moving back. Maybe closer to my family. Put down a little bit more sturdy routes, I guess. Be a little bit more in one place for a long time. Elijah and I have both been moving houses like every two years since we were 18. So we're very ready to be in one place for a little while, be closer to family. And for me, like, I miss the East Coast so much. Like being in Vegas, I am a four hour drive, four to six hour drive from anywhere interesting.

Phoenix, LA, San Diego, all of them within like four to six hours, which is a long way. But like being a Baltimore, I am like an hour train ride to, an hour to two hour train ride to three major cities. So like, wait to be out there. York is about three hour train ride, which is super close. So I'm really excited.

DC, Baltimore, Philly. Yeah. Everything on the East Coast is like clustered together and I feel like that's such a huge difference from East Coast versus West Coast

I grew up in Maryland, Baltimore, like South Central PA, I went to school in Philly, I to grad school in Boston, but like all of that's like close-ish. And everyone out here like can't like wrap around their brains that like you drive six hours through like five different states. Meanwhile, I mean, my husband's from Texas and he's like, you're still in Texas in six hours. 10 hours later, maybe you're in like Arkansas, but like there's these states are huge. yeah, so there's, mean, obviously so much going on. We will not be moving until June. So we still have quite a bit of time to kind of like wrap up things here, start making connections out on the East coast. I'm still going to be by coastal. So I'm still picking up work here in Vegas. There's quite a few like really busy seasons here in Vegas. Like we've got F1 here, the holidays are super busy. It's just like a very concentrated area. So there's a lot of opportunity for me to come out, stay for a couple days, stay for a week, do a bunch of work and fly back. So for anyone looking for calligrapher in Las Vegas, Baltimore, DC, Philly, Tyler Marks Studio, here we are.

I have so many people I want to connect you with, it's wild. I need to just send you my list of everyone I love. Because I love so, I mean that's where I started my business was in Baltimore. So that's where I'm like, I feel like that's where I learned community over competition and that whole mindset. mean, Natalie Frank who started Rising Tides Society for anyone who's interested in this random story, she was from Annapolis in Maryland.

Yeah. It's a good community out there. I mean, the artist community out there is unreal. We made some good friends with some artists out there last summer, which was kind of like a huge catalyst to us being like, okay, end of 2025, we're going to move. It happened way faster than we expected. We were like moving like June to October and we found a house and we were like, I guess we're moving. So this is happening.

So yeah, everything is official and happening and I feel like I can officially celebrate now and start like moving forward. So yeah, that's the, that's it. That's all I have going on. ⁓

Oh my God. That's it, no big, just moving everything and changing your business model. 

Exactly. Everything's Everything's fine.

I mean, we could probably do like a whole thing on that, right? Of like moving your business to a new city. I've done it multiple times. It's no easy feat, but you're gonna kill it. I wanted to be bi-coastal. It never happened for me. I cause yeah, it's really hard. I also don't like the East coast as much as you do. I'm not a weather girly.

Oh my god, Definitely.

That'd be great.

Well, I mean, it's hard. mean, being in San Diego, that's amazing. Like, but being in Vegas, it's either like right now it's beautiful, but in two weeks, it's going to be 110. So like, it's terrible. I just want like a change of seasons. 

Valid. I think, yeah, desert is definitely different because like I love Palm Springs. I love hanging out there, but like don't catch me there in the summer. Yeah.

No, it sucks. Hot. It's hot and it's dry. I miss the trees.

Amazing. I'm so pumped that we learned about this. You heard it here first. Yeah, what a start. So today we're talking about what you can't... We buried the lead a little bit when you were like, kind of, this is what the episode's gonna be about.

What a start, I tell ya.

So the episode today, I was… Alex here, I was painting a box, a utility box in my community recently, and I was like, you know what we should talk about? it took, oh my God, what did I, I don't even remember what I started with.

I think it was like, doing murals gets you live event jobs. And I'm like, yeah, that's good advice. I feel like there's something else here that we need to dive into a little bit more. And so between a massive back and forth of gathering our thoughts, like herding cats or something, we figured it out.

Where are we going?

No, that's my brain actually. That's a great analogy for what happens in my brain. You're like, there's, yeah, I sent you this video of this, what is it, this groundhog trying to catch all these marbles at the same time.

Wait, wait, what about wait? And that's what it's like. And it was great, it was perfect. And we nailed it and we're like, okay, don't say anything else.

We'll figure it out.

So yeah, we're gonna just end there. Okay, so we keep burying the lead. Well, I keep burying the lead. It's basically we want to talk today about, we finally got to the point of stop niching is the hot take. The hot take today is stop fucking niching. Stop giving that fucking advice. I'm sick of it. I hate it. I think it's silly. And so that's my hot take for today. But I feel like I've been talking too much. So I kind of want to hear from you.I guess agree versus disagree and any thoughts you have on it.

I think the blanket advice of to run your business, to start your business, et cetera, you need a niche, is just bad advice. I do think that there is a time and place. When I was thinking about the phases of my business and from when I started to the middle to where I am now and where I'm headed, there was a time and place for like niching into something. And it's kind of like right smack dab in the middle. Generally, I agree that we shouldn't be niching. Like stop like just doing one thing. Business models in general, having multiple streams of income is safe, stable, and just like a good business sense. So stop just doing one thing.

But like for me, like when I first started my business, I was like, I want to do calligraphy, but like, what does that mean? That could be a hundred different things. It could be an ethnic shop, could be live events, it could be engraving, it could be commissions, it could be weddings, it could be stationary, like all of these kinds of things. So when I was first starting, I did everything, because I didn't know what I wanted to do. So I started doing like just about everything. It makes, I will say it does make it hard for marketing.

Because people don't quite know how to find you, because you're like, I do everything. But it does help you figure out what you want to do. So I'm here for that. Don't niche when you first start. Figure out what you want to do. Figure out what lights you up. Figure out what is available in your area. Maybe there's a lot of stationers, so maybe you should go the more live calligraphy or vice versa. And that's really helpful. Once you figure that out, I do think that there is a place for niching to kind of get that clientele, get your name moving on Google, on social media, into kind of like a semi niche space of like, here's this thing that I do. From a marketing perspective, I do think though, throughout all of this, be open to other ideas that you're like into. And once that keeps going, like so where I am, like I'm kind of a space where I'm like, I've been doing the same thing for a little while, it's running pretty smoothly. Let's change it up a little bit. Let's expand, let's do a little bit more. This is too easy.

It's not like, I would say it's not a motto for like self-employed like small business owners. It's too easy. Do more, do more I it is. So I was just feeling like, I just feel like I'm doing this one thing and I want to do a little bit more. So I started adding services, like doing murals and everything. So now that's a little bit more like I'm expanding, hence the name change into Tilemark Studio, being able to do more stuff. But no, I think there's a time and place for niching, but generally.

I think as artists, we should just be open to everything because it creates networking opportunities, which I think is kind of like the crux of our argument of like, be open to any sort of work because it connects you with people who either need your services, preferred services or other services, or know somebody who wants or needs your services. And I think by if someone's like, hey, could you paint this utility box? And you're like, nope, I don't do that.

And now this person's like, well, Alex doesn't do stuff, so I'm going to connect with somebody else. And turns out they need live calligraphy in a couple of weeks or whatever it is. And so it's helpful.

Okay, I feel like you said a lot of things. I tried to write them down as you were going. So I'm gonna try to hit them. But I might have not gotten all of them, so feel free to. 

I did go on like a really long rant. I didn't really know where to stop. I was like, it's coming out, sorry.

It's coming out, it's coming out. Okay, so I think you made a lot of really good points about why not to niche. One of them being streams of income, which I think was my original thought. Like it was like, I'm doing this box, I wanna do murals, I wanna do whatever with businesses because it is like for me a way to add new skills to practice different things. I have done live murals at events. that's like, it's technically kind of connected to events, right? Cause I still have to have that workflow, that efficiency, that personal touch and that personality, I guess was where I was going with that of talking to people and having that sort of thing. And then I was thinking like I'm just gonna go through my whole stream of consciousness here. Okay, and then I was thinking I have a client who they had booked me for an on-site mural for an event, and then they've seen so much about how I can do engraving and other sort of things that they're also booking me for engraving, as well as another mural for this year's summit.

And so it's one of those things where I'm like, one thing could lead to more thing and it helps you kind of do that like upsell thing of you're gonna be there all day, right? Like, or for part of the day, might as well add this additional thing and then you don't have to spend all that time getting another client, marketing yourself for another client because you can work with the client that you already have to be like, okay, what else do you need?

Yeah, exactly. From exactly from the same client.

So that was kind of where I was going with the like, don't forget niche because you can get multiple streams of income literally from like the same exact people.

Yeah, and whether that's even like your corporate clients, right? Like say you're working, I don't know why American Express was the first thing that came to mind. I've literally never even worked with them.

Amazing.

Say you're working with them and like you know they're having a conference in one city and they want to bring you to another one but they don't want to do the same activation they're gonna be like hey well we really liked yeah the interactions you had here let's bring you here and so that's kind of where my brain was at with all of this it's like one thing can lead to the other okay and then the other thing you said was the time and place which I also agree with when you first start out and someone actually asked us in our DMs, we were like kind of surveying our community of like, hey, what do you wanna hear about next? And we opened it up for like, you know, we put in a bunch of topics, but then we left it open as well. And someone wrote, where do I start? I have so many ideas. All of them. Yeah, I think it's kind of like, you've gotta do things. my God, there's a fucking, there's a quote about it, right?

Inaction breeds something. It's like action breeds confidence. You're like, don't fucking know.

Maybe? Makes sense. I've never heard this before, but I believe you.

No, but it's like action breeds confidence. It's probably fucking Dale Carnegie, Carnegie quote or something like that. are you going to look it up right now? But basically just like when you're like, and my thing is always like, do the thing, try it, see how it feels in your body, see how it feels in your brain, see if you're like connecting with the art or the medium or whatever it might be. Right. And so I think see if I can find it. I'm gonna look it up, so carry on if I find it.

Like you don't know what you're gonna like sometimes until you're literally doing it. I thought I would love like those freaking like mink foiling things with the way back, I mean, I know people are still doing it. For me, it's like way back in the day, there was this like mink foiling machine where you like printed ink on paper and then you could put foil on top of it and it would go through and it would heat it. Yeah, and I was like, I'm gonna do all these prints, it's gonna be so cool. And then I was like,

I hate this. Yeah, it's all trial and error when you first start. And like you're saying, like, and a lot of it is like, I see a lot of people doing this. It looks lucrative or it looks like there's a lot of stuff, but maybe your area isn't as lucrative in that space or like, you know, it's really saturated. So maybe let's try this other thing that you like. And so I hate this. Yeah. And so it's like things like that where sometimes you just got to kind of figure it out and like watercolor, I didn't really love that.

There's just like so much, like I hate having inventory in my house. I hate it. I hate keeping things in my studio. I hate like having a project that has a lot of inventory, even when it's like getting picked up in a couple of days. Like I just hate having that around. And so like, I have really limited this kinds of stuff that I'm doing for weddings that I'm doing for like, it's just like really pared it down to like.

I'm only keeping this in my house for two weeks or everything gets done on site or whatever it is. But you don't find that out until you're doing it. There was a time I was like, why do I have all this stuff over here? I need to get rid of, I need to stop doing stuff that is inventory. And you don't know it until you do it. And so you just have to, if you have a lot of ideas, try all your ideas, try them a bunch of times, try them more than once and figure out what works for you.

Yeah. Did you find the quote?

I did and it is a Dale Carnegie quote, which I was losing my mind over. Inaction breeds doubt and fear, action breeds confidence and courage. Yeah. Yeah. Yeah.

Okay, yes. Simple, but relevant. I'm sure someone else better said something similar before or after him, but that's the one I, that's in my brain.

I'm sure. But that's it.

Yeah, I mean, that makes sense. It's like we, you're not going to know what makes you feel confident in your skills and your business and whatever until you start doing it. And if you're not doing it, you're like, I'm not going to be very good at that. Or I'm not going to like that. Turns out you might. 

So like limiting yourself. That was another thing you mentioned. I'm trying to think back to exactly what you said.

That you should limit yourself or you shouldn't limit yourself.

I think you shouldn't limit yourself. think when you niche, like if you're like, I'm only gonna offer pointed pen calligraphy, right? And you're like, I'm only gonna do paper. I'm only gonna do this, right?

Correct, yes. You limit yourself to a specific job set, you're losing jobs.

Yeah. And then you're losing, in my opinion, yeah, you're losing jobs. I mean, if that works for you and you can make a business model out of one stream of income, incredible. I just know for me, having lost most of my income in 2020 from, from relying on businesses with signage and relying on brands to have events. I lost it all. I went back to teaching, you know?

Mm-hmm. Yeah. I had a stable income and I lost it. And so, like, I had a job and we were furloughed because entertainment was gone for a year and a half. And so then I was like, oh, I can't trust anything. Everyone needs multiple streams of income here.

Yeah, what's a five-year plan? I don't know. No, I feel that though, because even with, I started doing workshops and stuff like that, and I was like, thank God I had some workshops that I switched from doing in-person to virtually. And I was like, thank goodness I have a little bit to get by. And so I think that's kind of also a little bit important to notice where.

Definitely 100 % depends where you are in your business and what opportunities are out there. Like we're not negating the privileges of being this far into our businesses or like in our areas where there's tons of events and all that stuff where we can kind of be a little bit more choosy. But I would say, yeah, don't like limit yourself to just one thing because...

And find what you need too. In that journey, you start with a lot of stuff that you see that's happening already, but as that happens, you're like, wait a minute, I figured out this cool thing that my area needs and no one's doing. And a lot of times that you don't even know that exists until you start just doing stuff. It's just about, mean, that just is the creative journey in general. Things don't kind of come about until you just start putting pen to paper and you start actually doing things.

Yeah, don't limit yourself to just a couple things.

And I would say like the counter argument to this is to not confuse people, right? And I think that's where, you know, we're talking about this, like there's nuance to that. Like when you're starting out, you're gonna be confusing. You just are.

Oh my gosh, yes. You don't know who you are. You know what I mean? As a business owner, when you're first starting out, you don't even know... You can do all of the brand identity, ideal client avatar, workshop stuff that you want, but until you're well in it, you have no idea what your business is or who you are as a business owner or what your services really are, who your client really is. You can't do that without being in business for a while.

I do always think and maybe like, I don't know if this is just me as like a slow learner or like the type of processor I am with things, but yeah, I feel like you have to like build up a certain momentum or a certain client list or a certain, yeah, like thing before you're kind of like able to be like, okay, like now I know what I'm doing.

There's no way that you can fully prepare for who you are. And I don't think I was saying to me with a slow learner or even just processing things differently. Of course everyone does that differently, but I think that is kind of a universal thing. Unless you're just going in for like, you know, you're a car wash place and you're running a car wash and that's what you do. You know what I mean? like, maybe,

Yeah, you're like rinsing and repeating, like you don't really grow into your identity or whatever. But when it comes to like a creative business or being like self-employed, like solopreneur kind of stuff, like there's no way that you're just like coming right out of the gate being like, this is who I am. And then you stay like that forever.

And I think like evidence to that is you see so many people online doing brand refreshes. You see so many people quote unquote pivoting. I mean, as much as we've overused that word the past five years, like all of us have pivoted. All of us have, you know, like changed our business model or changed our business branding or changed our brand voice or whatever it might be. Right. Because because life life you learn you do better.

Yes. Exactly. Growth.

So I think like there's so much evidence that shows that, know, pivoting is okay. It's okay to change, it's okay to grow. And it's okay to say like, this doesn't work for me anymore. I think that's a really big one. I think a lot of people are really scared to be like, my God, people are gonna think I'm like a failure if I like change and do this thing.

Can I move on? Yeah, totally.

I personally don't believe that. I think that limits you.

No, I think it's a sign of growth and change. I've always, mean, since college, I've been the kind of person that's like, I'm not going to be one of those people that's like, I've been teaching at this school for 30 years. Like that's literally never going to be, I'm to have like eight careers in life. Like I'm going to be constantly changing. And I think that, like, I think that's good. I think we should like hold onto and like being able to change and adjust and be like, Hey, I really like this thing, and a couple of years being like, you know what, don't really like it anymore. And that being totally fine. And so in sense, particularly when you're starting out, yeah, it's confusing if you're like, hey, I do all these things, but I also think it gives you space to grow and really figure out what you like to do instead of pigeonholing yourself into this one thing. And then it feels like a big deal when you change. It's like, man, I really didn't want to pigeonhole myself into stationary right away.

And now it feels like a whole thing. I feel like I'm trapped in it. And so I think it just gives you, it gives you space to grow and change and figure out what you like to do and also serve your clients better. Like it helps you align you with people who want your services and that you want to be working with and just opens up things way more.

Yeah, no, I completely agree and actually reminded me of this talk that I have referred to a lot in my brain, but also just like in my conversations with people over the years is Elizabeth Gilbert, the author of Big Magic, she had this talk and it was on Soul Sunday, like one of those Oprah talks where she was on stage. It's kind of like a Ted talk, but it's like more soulful, I guess. Yeah. But she had this thing about how in a lot of her books she wrote about people having a passion, you know, and I think that's kind of what you're referring to of like doing something for 30 years, right? Like my husband's the total opposite of me. Like he's that person who's, literally gonna be in this job for 30 years. Like he is do do do do do do do, I have this passion and I'm doing it and I'm following this, this road. But I think especially in today's economy, today's society, the way the like our system is set up, you know, I think it's so much more okay now to be what she would call a curious butterfly. She said like there's jackhammers and there's butterflies.

The jackhammers are the people with like, always wanted to be a writer and this is what I want to do. and, you know, that's their life passion. And I think that's totally okay. But like, I think there's a lot more of us who are more like me and you who are the curious butterflies of like they're you know taking one one pollen from one flower to another flower to another one and that actually I think we've talked about this before but like it actually creates like diversity and thought and like diversity and how things are done because you're taking skills that you learned in don't know real estate and you took it into nursing and you took the skills you learned from nursing and to get to artistry, know, like whatever that is.

So I think, you know, that's another reason not to niche yourself because when you do learn new things, you're actually like exposing yourself to new forms of thought and new ways of doing something, even if it's like the tiniest little thing, right? Like I learned that pouncing like from muraling when you're doing the little like stencil thing, the pouncing is actually like a quilting tool.

How cool is that?

I just recently got that ink mixing tool for tattooists and I was like, this is brilliant, but if you try to find it, you literally search in tattoo ink stirrer and then it pops up. It's the only thing you can search for. I'm just like, I just love, it's like, you know, it goes back to that mixing knowledges and like not pigeonholing yourself to this one thing to be able to like use skills and knowledge for other things.

I would just say I don't know any more arguments for the contrary for why you shouldn't.

Well, I think, mean, to that point of saying it's confusing to expand on that a little bit, it can be difficult to market yourself for many different things. So if you're trying to push your SEO for three or four different things under the same platform, it doesn't push your website or your socials or whatever quite as much as it probably would if you were just under one or two things. So it can limit that way. But I think the way around that is to push like your main service but then like take up like yeah exactly so like I did that a lot like with murals and the reason that like I stepped in them a little bit more fully or like trying to do that more fully is I would push my calligraphy live calligraphy and then I would have a ton of people that would be like hey do you do windows? I'm like yeah I do I don't market them I don't like have it anywhere posted and I'm like hey hire me for a window mural

– Yeah, like have an umbrella.

But I do them. And so then I just started doing that more and more. And then once you start to see people being like, somebody told me that you did this. Would you do this for me? And it just, that's how I started to expand a little bit into my services. And so I think that that is kind of the way around it of like in that time and place for niching, when you're trying to just get your name out there a little bit more, maybe focus on one or two services, but be open to whatever comes your way. Like always open a door, see what's there, make a connection, and then expand into that if you want to.

Yeah, I agree. Okay, I think that's like a wrap.

We nailed it. Stop niche-shaming, guys. Don't listen to the-

Don't listen to the business bros. ⁓

Business bros have got it wrong.

They got it wrong.

Okay, amazing. Well, I think that's it. If anyone has any ideas for the contrary, why you should really niche other than really honing in on your messaging, which of course is great for you, business-wise, yeah, I think just as a human, as an artist, we gotta be creative. We gotta let ourselves fly.

Alright, amazing. Well, thank you everyone for keeping up. Hope you enjoyed this a little bit chaotic episode, but kind of fun. Yeah, me too. All vibes. I'm excited for your move.

I'm into it though. It was fun. It was all vibes today.

Okay, well congrats to Hannah. If you want to find us on Instagram for the podcast, it's Keeping Up With The Calligs. For Alex, it's at Signs of Our Lives.

And at Tally Mark Studio for me, Hannah.

Did you already change your Instagram? ⁓ amazing. Okay, well I'm very excited for it. And thanks so much for giving up. Bye.

Yes, it's done.

See you.