Keeping Up with the Calligraphers
The first of its kind - Alex Hirsch of Signs of Our Lives and Cat Brown of Cat Lauren Calligraphy, two event calligraphers with a combined decade of knowledge and experience in the industry are coming together to share what they know for artists + industry professionals alike!
Their values are rooted in collaboration and community above all else. Listen in to hear their honest conversations about the artist and event industries, and provide their insights on how we can collectively do better and be better in our creative communities.
Expect lots of unfiltered sassy banter, sarcasm on steroids, and lots of laughter between these two fire signs.
Keeping Up with the Calligraphers
Mastering Marketing & Pricing for Live Events | Repost Interview with Calligraphy Biz Corner
We're back from summer break and kicking off the fall season with a special collaboration episode with Shaochen and Alane from the Calligraphy Biz Corner podcast, where we chat about the diverse, in-demand live event calligraphy industry.
Join us for this exciting conversation where Cat Brown of Cat Lauren Calligraphy and Alex Hirsch of Signs of Our Lives share their experiences of growing their calligraphy businesses, niching down within the live event space, and the importance of staying authentic in business. We chat about essential marketing and pricing strategies for live events, the value of community connections, and the necessity of having a contract in place, whether it's your first or your hundredth job.
From corporate events to private parties, Cat and Alex have a wealth of knowledge when in comes to standing out as live event artists. After getting their start by creating signs and paper goods for weddings, they expanded their services to provide live calligraphy at corporate events and activations for brands like Prada, Makers Mark, LA Magazine, Netflix, and more.
Whether you're looking to partner with luxury and corporate clients, provide on-site activations for local businesses, or even break into the world of flash tattoos, this episode has all the tips you need to create personalized, Insta-worthy experiences for guests of all kinds. Tune in for an insightful conversation packed with actionable tips as we head into busy season for live events!
Please note, if you're listening around littles, you might want to put headphones in for this one!
🔗 Links to resources mentioned in this episode:
- Check out Nibtique for a directory of calligraphers
- Shop Calligraphy contracts at the Legal Paige (use code CATLAUREN10 for 10% off!)
Listen to more of Calligraphy Biz Corner: https://calligraphybizcorner.buzzsprout.com/follow
Follow Calligraphy Biz Corner on Instagram: https://www.instagram.com/calligraphybizcorner/
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Podcast, Keeping Up with the Calligraphers
IG: https://www.instagram.com/keepingupwiththecalligs/
Alex Hirsch, Signs of Our Lives
IG: https://www.instagram.com/signsofourlives/
LinkedIn: https://www.linkedin.com/in/alex-hirsch-engraves/
Website: https://www.signsofourlives.com/
Cat Brown, Cat Lauren Calligraphy
IG: https://www.instagram.com/catlaurencalligraphy/
LinkedIn: https://www.linkedin.com/in/catlaurencalligraphy/
Website: http://www.catlaurencalligraphy.com/
